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VISAV Features:-
Website Promotion tools |
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Once you have a website that you are happy with, how do you promote it? Many times companies spend hard earned money on the design and creation of a website and do not promote it at all. They simply expect possible customers to stumble across the site amongst the thousands of other sites packed in the search engines.
Types of VISAV Push tools available within the standard package
You can use the mailing list in a number of ways such as:-
email
Full colour newsletter
Print off an excel list and post letters
Text messages (coming soon)
For many websites that offer services, information, updates, or items of interest to past, present and future clients, a weekly, monthly, quarterly or even an annual contact generates masses of interest and orders.
We all hate unsolicited email, but a well-placed, targeted and personalised contact can be a welcome reminder to a potential customer that you are still around, in touch, professional and keen to do business. Recipients are able to remove themselves from your mailing list at the click of a button thus avoiding agrivation for them or you.
Examples of successful contact include:
A florist shop reminding previous clients that Mothers day is around the corner and offering a discount for early orders.
A restaurant offering a discount to regulars if they visit mid week
A fancy dress store letting previous customers know that several new costumes are now in stock and inviting them to have a look at them by clicking a link to the website
The VISAV Push tools enable you to make contact with anyone in your mailing list in this controlled manner. Visitors to your website can join your mailing list of their own accord and you are able (subject to your own privacy policy) to add your own customer base manually.
Sort members
You are able to place members of the list into categories to enable you to target specific types of clients (A restaurant may identify vegetarians so as to not send them the Beef Wellington offer.). You can also ask for a variety of further information as people join your database, which will help you personalise your contact with them. (A car dealership may as “What make of car do you have at the moment”)
Personalised contact
The mailing list enables you to mail merge whatever type of contact you send, this means you can choose which category to send to, personalise each mail and mention individual items to them.
A typical email could be sent to previous customers of a florist, (items from the database that would be merged are shown in red:-
Dear "name", this is Sue from "web link", I am writing to thank you for your last order and to remind you that Mothers day is nearly upon us. I hope you liked the "flower type" you had last time and would love to provide you with another order for Mothers Day or any other occasion. We have just updated our website with some new arrangements and offers so please come and have a look: "web link"
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