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VISAV Features:-
Search engine power

VISAV helps your site perform in search engines

The main search engines: Google, AltaVista, Yahoo, Lycos etc use a variety of methods, rules, algorithms and techniques to decide how to order the results that they give to their users. A great deal of information can be found on the internet about search engines and how they work, we have an information resource within this site if you would like to research search engines further.

Your VISAV site is built within a powerful software engine that has been constructed to suit the latest requirements of all the major search engines. Our research over the last three years and our constant observation of the changes within the search engine industry mean that you can be sure that your site will always have a head start over standard web sites.

The search engines evaluate sites according to many different factors, some more important than others, these factors include:

  • PageRank (How many other important sites link to you).
  • Keywords (The relevance of your keywords, description and text).
  • Spider compatibility (How easily their automated software can interrogate your site).
  • Broken links (How finished your site seems to be).
  • Currency (When was the site last updated).

    The VISAV engine is acutely aware of all of these factors and is built to assist you to build a site that comes within the top ten results of relevant searches.

    Techniques and assistance

    Pagerank
    To assist your PageRank, we operate and run the national small to medium business search engine: www.SMEdirectory.com, we also run many local search engines such as www.NottinghamBusinessDirectory.co.uk. These directories are very powerful and feature strongly within search engine results

    Example
    If you go to www.Google.com and make a search for “SME” “business” and “directory” you will find that out of around 1.7Million websites, the SMEdirectory.net site is placed first, second and Fourth!! This demonstrates that the directory we run is a highly ranked, important site.

  • Every VISAV site is included in the directories we run and is given a direct link from the highly ranked directory, this has a massive effect upon your sites PageRank and improves you ranking.

    Key words
    A great deal of support, advise and practical assistance is provided with regards to Key words all through the VISAV process, from the initial training, the on-line tools, the telephone support and from our online partners such as Wordtracker.


    Spider compatibility
    The HTML code of your VISAV site is constructed by the VISAV engine, from the instructions you input in the simple user interface. This code is designed to avoid the pitfalls found within many sites HTML code. Many sites make common mistakes and effectively stop the search engines examining the website properly. We have experts constantly maintaining the VISAV engine and ensuring that new “Spiders” and developments are always taken advantage of and helped as much as possible.

    Currency
    Perhaps the most effective advantage of a VISAV site, you can update, your site within seconds and keep your site as current as you like. You do not pay to update your site and do not have to pay anyone else to do it for you, this factor along makes the VISAV package a must.

    Other search engine behind the scenes techniques.
    We cannot disclose two much information regarding how our software works as we do not wish to compromise security, however, we can repeatedly prove the effectiveness of the VISAV engine within the major search engines:
    VISAV search engine effectiveness example

    In the following example we feature a long standing VISAV site, belonging to Robin Hood Limited, this company host a very successful web-shop and sell Robin Hood related items, from Books to Music. This is a great example because the Robin Hood theme is known and used worldwide and produces a large number of related websites and results, this is a very competitive subject to try and perform well in.

    You are invited to visit www.Google.com and perform a search with the following three keywords: “Robin” “Hood” “Shop”. This search will produce around 220,000 results (a massive selection in any category).

    A copy of this search is shown in the following screenshot:
    The VISAV site www.robinhood.info not only appears first out of 226,000 sites, but it’s alternate presence-SME directory site, appears second! This demonstrates a single VISAV site that comes first and second in a race with 226,000 other websites, within a very competitive and large search.

    That’s the power of a well used VISAV site within search engines.





    Need a Search Engine Optimization Quote? Call us on 0870 444 5868

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